TRADIE PRICING STRATEGY

How much should a

How much should a

How much should a

ROOFER

ROOFER

ROOFER

charge per hour in australia ?

charge per hour in australia ?

charge per hour in australia ?

Most roofers undercharge from day one. Here’s the calculation that tells you what you should actually be charging.

Most roofers undercharge from day one. Here’s the calculation that tells you what you should actually be charging.

Most Roofers get this wrong.

It’s one of the first questions every roofing contractor asks when they go out on their own.

“What should I be charging?”

Most roofers look at what everyone else is charging. Maybe it’s $90 an hour. Maybe it’s $120. If that’s what everyone else is quoting, surely it’s about right.

The problem is that none of those roofers know what your business costs to run.


Looking For The Short Answer?

For many self-employed roofers in Australia, the real number is somewhere between $160 and $220 per hour.

Your exact rate depends on your overheads, billable hours and income target, but it’s almost always higher than most roofing contractors expect.

Here’s how to calculate it properly.

The Problem With Charging $120 per Hour

THE TRAP MOST TRADIES FALL INTO:

THE TRAP MOST TRADIES FALL INTO:

$120 × 40hrs × 52 weeks = $249,600

You won't get close to this. Here's why.

You won't get close to this. Here's why.


THE MYTH

Looks fantastic. Except almost nobody earns that. The problem isn’t your hourly rate.

It’s the assumptions. You’re not billing 40 hours every week.

You’ll lose time quoting jobs, ordering materials, setting up safety equipment, waiting on weather, driving between jobs, collecting supplies and cleaning up.

Most roofers work far more hours than they invoice.

That’s why it’s better to start with what you actually want to earn, then work backwards.

Step 1 : Decide What You Want To Earn

Let’s assume your goal is to put $180,000 a year in your own pocket.

That’s a fair reward for the risk, responsibility and physical nature of running a roofing business.

Now work backwards

Step 2 : Calculate Your Running Costs

This is where many roofing businesses underestimate their expenses.

Write down everything.

Typical annual costs include:

  • Fuel and vehicle expenses

  • Public liability insurance

  • Vehicle servicing and registration

  • Tools and equipment

  • Harnesses and safety gear

  • Ladders and roof access equipment

  • Accountant and bookkeeping

  • Phone and software

  • Marketing and advertising

  • Skip bins and waste disposal

  • Licences and compliance

For many roofing businesses, annual overheads can easily reach $80,000–$100,000.

For this example we’ll use:

Annual business costs: $90,000

Step 3 : Work Out Your Real Billable Hours

This catches almost every roofer out.

You might leave home at 6:30am and get back at 5:30pm.

That doesn’t mean you’ve billed ten hours.

Think about everything that happens before and after the actual roofing work.

  • Loading materials

  • Collecting supplies

  • Setting up access equipment

  • Safety checks

  • Quoting new work

  • Weather delays

  • Travelling between jobs

Realistically, many roofing businesses only bill around 28–30 hours each week.

We’ll use:

  • 30 billable hours per week

  • 45 working weeks per year

That gives us:

1,350 billable hours per year.

Now Do the Maths

WORKED EXAMPLE OF WHAT YOU ACTUALLY NEED TO CHARGE

WORKED EXAMPLE OF WHAT YOU ACTUALLY NEED TO CHARGE

Net Income target

Net Income target

$180,000

$180,000

Annual running costs

Annual running costs

$90,000

$90,000

Total revenue required

Total revenue required

$270,000

$270,000

Working weeks per year (after leave)

Working weeks per year (after leave)

45 weeks

45 weeks

Revenue needed per week (excluding materials)

Revenue needed per week (excluding materials)

$6,000

$6,000

Billable hours per week

Billable hours per week

30 hours

30 hours

Your real hourly rate

Your real hourly rate

$200/hr

Weather: The Cost Most Roofers Forget

Unlike many trades, roofers don’t just lose time to quoting, travel and paperwork.

They lose days to the weather.

If it’s raining, the roof may be unsafe to work on.

If winds are too strong, working at height becomes dangerous.

During extreme summer heat, productivity drops and some work simply isn’t safe to continue.

You still have vehicle repayments, insurance, wages, advertising and overheads to pay, but your billable hours stop.

It’s one of the biggest reasons roofers can’t compare their hourly rate to other trades.

When you’re calculating what to charge, you need to account for the fact that every year you’ll lose productive time to conditions completely outside your control.

That’s another reason many roofing businesses need a higher hourly rate than they initially expect. You’re not just charging for the hours you work. You’re also recovering the costs of the hours the weather prevents you from working.

Why Most Roofers Still Undercharge

Most roofers don’t calculate their own number.

They ask another roofing contractor.

Or they ask in a Facebook group.

Or they charge whatever feels reasonable.

None of those methods tell you what your business needs to survive.

Your hourly rate should never be based on what another roofer charges.

It should be based on what your business actually costs to run.

Most roofers don’t calculate their own number.

They ask another roofing contractor.

Or they ask in a Facebook group. Or they charge whatever feels reasonable.

None of those methods tell you what your business needs to survive.

Your hourly rate should never be based on what another roofer charges.

It should be based on what your business actually costs to run.

EVERY AUSSIE ROOFING BUSINESS IS DIFFERENT

EVERY AUSSIE ROOFING BUSINESS IS DIFFERENT

Your number might not be exactly $200 per hour.

It might be:

  • $170

  • $190

  • $220

It depends on your overheads, your income target, the type of roofing work you specialise in and how efficiently you operate.

The important thing isn’t copying someone else’s rate.

It’s knowing your own.

Once you understand that number, quoting jobs becomes much easier and you stop wondering whether you’re charging enough.

How Tradie Doctor Helps Roofing Businesses

Running a profitable roofing business is about more than working hard.

It’s about building a business that rewards your experience, supports your family, and gives you options for the future.

Together we’ll look at your pricing, overheads, profit margins, quoting, marketing and systems to make sure every part of your business is working as hard as you are.

The goal isn’t simply to charge more.

It’s to build a roofing business that’s more profitable, more predictable and less stressful to run.

Whether that’s improving your cash flow, increasing your hourly rate, hiring your first employee or eventually stepping off the tools, every improvement starts with understanding where you are today.

That’s what the Tradie Doctor Business Diagnostic is designed to do.

Related Articles:

Related Articles:

READ: How Much Should a Tradie Charge?

READ: How Much Should a Tradie Charge?

READ: Why You Should Never Discount Your Work

READ: Why You Should Never Discount Your Work

READ: Nobody Gives You Permission To Charge More

READ: Nobody Gives You Permission To Charge More

Fix the business side of your trade.

Fix the business side of your trade.

cam@tradiedoctor.com

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